10 Ways to Reduce Spam in Your Inbox

SpamBefore the invention of email, mail that arrived in your physical mailbox often contained pamphlets, sales brochures, credit card offers, and product catalogs. Much of this waste was thrown away and ended up in a landfill somewhere. Today, the equivalent and often more annoying nuisance is spam. Spam comes in many forms. Some examples include dubious product claims, miracle supplements, conspiracy theories, and offers of easy money.

Spam statistics are staggering. More than 100 billion spam messages are sent every day, representing around 85 percent of global email traffic.

So what can be done about this spam epidemic? There are numerous spam fighting tools in MDaemon and other mail servers, but server-side tools are only half of the spam-fighting equation. The other half is user education. With this in mind, here are 10 things users can do to reduce the amount of spam they receive.

  1. Unsubscribe – How often have you been asked by a store clerk for your email address or placed an order online? In either of these situations, chances are you may have ended up on a company’s mailing list. When you receive email from these companies, take the time to open the message and click on the Unsubscribe link. But first, make sure the email is in fact coming from a reputable company. If you’re not completely sure where the email came from, then report the message as spam instead of unsubscribing.
  2. Create a secondary email account – While we’re on the topic of retailers having your email address, you might also consider having a second email address that’s used solely for the purpose of store records or placing orders. This allows you to keep solicitations from these vendors out of your primary inbox.
  3. Keep your email address private – If your email address is visible on social networking sites like Facebook or Twitter, then it’s also visible to spammers. Spammers have tools that can easily detect visible email addresses and add them to their mailing lists. This is why it’s often recommended that, if you MUST use your email address on one of these sites, you mask it by changing its format. For example, type out “at” instead of using the “@” symbol.
  4. Before you join a list, make sure the list owner cannot sell your email address – If the list you’re joining has a privacy policy, read it thoroughly and make sure your information cannot be sold to a third party.
  5. Don’t reply to ANY spam or unsolicited marketing messages – Most spam messages use forged sender (return-path) addresses, so replying to a spam message will almost never result in the spammer getting your message. Replying to legitimate marketing messages tells the sender that your email address is valid, and thus, they may continue to send you spam.
  6. Never click on links – Often, when you click on a link in a spam email, it specifically identifies you to the spammer as having received the message. Not only can clicking links in spam messages identify you to the spammer; you can also end up getting infected with malware.
  7. Block Images – Even if you don’t click any links, an image opening in your email can alert spammers to a valid address. Spammers often try to be stealthy by inserting images that are only one pixel wide. If your mail client is configured to automatically open images, spammers can be alerted that your email address is valid. We recommend configuring your email client to automatically block images to reduce spam. You can always choose to view images in specific emails if you are sure the sender and content are legitimate.
  8. Make your email address unique – Spammers often use common names to try to guess email addresses. If your email address is unique, it makes it harder for spammers to guess your email address.
  9. Don’t fall for scams – If you receive an anonymous email from someone who appears to be in dire need, who promises you large sums of money for your small up-front investment, you may be witnessing the familiar Nigerian email scam, or one of many other variants. What are the odds that someone you’ve never met, who’s in a desperate situation, would contact you for help? Don’t fall for this scam.
  10. Never forward email from someone you don’t know – I often see email messages with some type of public service announcement, petition, or other bit of advice, and often, there’s a request to forward the message to your friends. Don’t fall for this, as it’s a prime opportunity for spammers to harvest email addresses.

Blocking junk email is not just the job of the mail server administrator. A well-informed email user can mean the difference between spam that is manageable and spam that is out of control. These ten tips will help you reduce spam, and help prevent you from becoming a victim to phishing or malware.

Happy New Year 2017

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2016 was an exciting year for Alt-N Technologies as it marked the 20th anniversary of the MDaemon email server for Windows and our ongoing efforts to bring affordable, secure, and reliable email and email security software to the small-to-medium business segment. And as many of you know, a lot has changed in the last 20 years. One thing that hasn’t changed over the years is the ongoing threat of people trying to use email as the primary method to attack an organization or steal personal information.

Like any form of communication, it can be used for good or bad. Unfortunately, when email was initially developed, its creators didn’t anticipate the ways bad actors would exploit the technology through methods like phishing, hacking, and launching disabling applications like ransomware, Trojans, etc.

On this front, Alt-N will continue its efforts to improve the security and privacy of email with features like the ones we added in 2016, such as two-factor authentication, client and server-side encryption, and others.

2016 also reflected changes the industry continues to see in the area of deployment options. We saw some resellers and customers turning over the management of their email to MSPs (Managed Service Provider) or other third-party providers. The driver for this behavior varied by customer and industry but can be summarized by the desire to move hardware and software costs from capital expenditures (CAPex) to operational expenditures (OPex), with pros and cons to each approach. Alt-N worked with many existing and new channel partners to see MDaemon Private Cloud hosted email services introduced into new markets like Africa, Asia Pacific, and Latin America with continued growth in existing markets like North America and Europe.

With regards to hosted email services, we also received growing requests from direct customers asking Alt-N to manage their email. In response, Alt-N launched its own service using the MDaemon Private Cloud version of the software by introducing WorldClient Private Email for Business. With this new service offer, we have been able to meet the needs of direct customers who want us to manage their email, such as a 600-user customer who chose our service and support after having a large Office365 reseller attempt to convert them away from MDaemon!

For 2017, we will look for sales growth in new and emerging markets while working hard to earn and retain the loyalty and support of our existing customers. We will continue our efforts to add valuable features to MDaemon and SecurityGateway for Email Servers as those products remain the focus of our development efforts. We will be working on improving features that support cloud-based deployments while keeping a close eye on the needs of customers who want the control of on-premise and hybrid environments. And we will continue to look for new ways to enhance and bring value through our partnerships with complimentary vendors like MailStore, as well as seek out new technologies and vendors to make integration with our software simple and easy to use.

As we begin 2017, we want to express our sincere gratitude to those customers and channel partners who have helped Alt-N Technologies grow these past 20 years. We also look forward to earning the business of new customers and partners as we work toward a successful 2017.

As always, we invite you to tell us what you think by sending us your feedback. You can reach me directly at kevin(dot)beatty(at)altn(dot)com.

Happy New Year,

Kevin

 

 

 

Kevin Beatty
VP, Marketing & Business Development