2016 was an exciting year for Alt-N Technologies as it marked the 20th anniversary of the MDaemon email server for Windows and our ongoing efforts to bring affordable, secure, and reliable email and email security software to the small-to-medium business segment. And as many of you know, a lot has changed in the last 20 years. One thing that hasn’t changed over the years is the ongoing threat of people trying to use email as the primary method to attack an organization or steal personal information.
Like any form of communication, it can be used for good or bad. Unfortunately, when email was initially developed, its creators didn’t anticipate the ways bad actors would exploit the technology through methods like phishing, hacking, and launching disabling applications like ransomware, Trojans, etc.
On this front, Alt-N will continue its efforts to improve the security and privacy of email with features like the ones we added in 2016, such as two-factor authentication, client and server-side encryption, and others.
2016 also reflected changes the industry continues to see in the area of deployment options. We saw some resellers and customers turning over the management of their email to MSPs (Managed Service Provider) or other third-party providers. The driver for this behavior varied by customer and industry but can be summarized by the desire to move hardware and software costs from capital expenditures (CAPex) to operational expenditures (OPex), with pros and cons to each approach. Alt-N worked with many existing and new channel partners to see MDaemon Private Cloud hosted email services introduced into new markets like Africa, Asia Pacific, and Latin America with continued growth in existing markets like North America and Europe.
With regards to hosted email services, we also received growing requests from direct customers asking Alt-N to manage their email. In response, Alt-N launched its own service using the MDaemon Private Cloud version of the software by introducing WorldClient Private Email for Business. With this new service offer, we have been able to meet the needs of direct customers who want us to manage their email, such as a 600-user customer who chose our service and support after having a large Office365 reseller attempt to convert them away from MDaemon!
For 2017, we will look for sales growth in new and emerging markets while working hard to earn and retain the loyalty and support of our existing customers. We will continue our efforts to add valuable features to MDaemon and SecurityGateway for Email Servers as those products remain the focus of our development efforts. We will be working on improving features that support cloud-based deployments while keeping a close eye on the needs of customers who want the control of on-premise and hybrid environments. And we will continue to look for new ways to enhance and bring value through our partnerships with complimentary vendors like MailStore, as well as seek out new technologies and vendors to make integration with our software simple and easy to use.
As we begin 2017, we want to express our sincere gratitude to those customers and channel partners who have helped Alt-N Technologies grow these past 20 years. We also look forward to earning the business of new customers and partners as we work toward a successful 2017.
As always, we invite you to tell us what you think by sending us your feedback. You can reach me directly at kevin(dot)beatty(at)altn(dot)com.
Happy New Year,
VP, Marketing & Business Development