At some point over the years you’ve probably read or heard the refrains stating email is dead. Remember the buzz about Google Wave – part email, part Twitter, part real-time messenger? I remember receiving a message from an industry colleague telling me that Wave was going to kill email. Well, how did that work out?
Helping Email Evolve
Last week Arron (Alt-N’s Director of Product Development) and I attended a relatively obscure conference called Inbox Love. This conference is dedicated to bringing together vendors and developers who seek to make the email experience better. I say obscure because most conferences relating to email focus primarily on email marketing. Inbox Love is all about achieving Inbox Nirvana, the elusive “Zero Inbox” or in general, just improving the email experience by aligning it to the changes in technologies, such as mobile device access, social media and other collaboration tools. The conference is in it’s fourth year and this was the second year I attended. Besides being excited to discover a group of folks who love email as much as we do at Alt-N Technologies, the conference provided a refreshing look at email trends and the opportunity to network with developers and start-up companies who are looking to improve the overall user experience.
Interactivity versus Privacy
One of the most interesting topics of discussion was that of email security. Listening to the discussions between developers who wanted to bring more of a web-like experience to email (greater interactivity and multi-media access) and email privacy proponents, one could almost see a generational divide between the philosophy of openness and the slippery slope of possible abuse that has created such concern, as from the fallout of the Snowden revelations. But the great thing about such interaction is the dialog and cooperation that was evident when people who want to improve the email experience and the those who want to minimize potential abuse, collaborate and share ideas. It was a great example of how balancing email personalization and protection will benefit the email experience of all users.
What Does it Mean for MDaemon Customers?
Arron and I left with a lot of notes, a lot of business cards and a lot of ideas. One of our goals was to let developers know that there are millions of customers whose email communication is not run on Google or Microsoft products. Our other goal was to better understand what products and services are being developed for email and how we can leverage those to be used with MDaemon. I think we accomplished both and now we’re back in the office with lots to review and discuss with the Alt-N team.
Remember, we are always looking for your feedback. If you have a suggestion for us, be sure to comment and review the many posts on Alt-N’s Idea Engine. This is one of the tools we use to help prioritize our development activities.
If you’d like another view of the Inbox Love conference with some specifics on the presentation topics, Emelie Fågelstedt has an excellent post over on her blog.